Meet The Face Behind Potential Films Inc

Author: Potential Films Inc | | Categories: Drone Videography , Film Production , Video Production


I’m Sheldon Shaw, the proud owner of Potential Films Inc.

I look forward to sharing my story. I hope that you will enjoy getting to know me better.

My motivation to start my own video production business was the lack of opportunities in my field. I have always had a love for films since a child. I grew up watching shows like Fresh Prince, Martin, and Family Matters. I was inspired by these shows to create entertaining content that people enjoyed.

In 2011, I launched my company and have been producing videos ever since. Over the years, we have noticed several changes in our industry. The biggest being the evolution of technology and the internet. These aspects helped our business grow because we could get our message out easier without spending huge amounts of money.

Similarly, the developing technology in filming devices made cameras much cheaper than before. This allowed us to explore new devices with ease and enhance our offerings to clients.

After handling several video productions over the years, I find directing and editing to be the most enjoyable part of my profession. However, the rewarding part is helping people get their message out to the world and seeing their reaction once the video is complete.

I have managed to grow my business by building the need for video production. I always say, “If you build the need, they will come.” This is precisely what I did through my promotions and interactions with clients. Additionally, I promise and deliver to all my clients integrity and trust at every stage of production.

Social media has also been a big contributor to my success over the years. It allowed us to reach people worldwide without leaving the house. Inspiring people through content worldwide is a gratifying feeling unlike any other.

The biggest perk of doing what I do is the relationships I build with clients. I also love the fact that I get paid for a craft I would do for free and the fact that I am able to help people through my passion.

When I’m not making videos, I like to watch TV shows and movies. I also like reading and traveling during my free time. On weekdays, I exercise to stay fit, and over the weekends, I like to meet with friends and hang out.

Besides these hobbies, I also like raising awareness about “Anti Black Racism” and creating opportunities for the BIPOC community.

I have enjoyed sharing my story about the things which matter to me and how they influence the way I do business.

If you or someone you know could benefit from our expertise as a video production company in Toronto, ON, I invite you to get in touch. Please visit our website at